This week’s post was written by Dr Ian Street (@IHStreet), the Resources Editor at AoB Blog. He is also a science writer and plant scientist. His science blog is The Quiet Branches.
On 18th May 2017, plant scientists from all over the world celebrated “International Fascination of Plants Day”. This year, plant enthusiasts could follow events around the world – thanks to social media and live-streaming. Scientists shared live broadcasts about the science they do, the facilities where they work, models from history, about engaging students with plants, and more. Botany Live, organized by the AoB Blog, was an experiment in science engagement supported by the Society for Experimental Biology, The Annals of Botany Company, and Plantae. Overall, thousands tuned in to 31 planned events registered with Botany Live.
Using Periscope and Facebook Live, some reported from dedicated events planned around Plant Day. Others talked directly to the camera and their virtual audience about plants, plant science, and communicating plant science.
The Arabidopsis Biological Resource Center (ABRC) at Ohio State University showed off the facilities and robots they use to maintain both gene stocks and seed stocks. These facilities and resources, which provide essential support for plant research, are often only known within the plant science community. Even there, how they operate on a day-to-day basis remains a mystery to many. Botany Live allowed us to take a peek at the support structures that make international plant science possible. The ABRC videos also showed how plant science is using cutting edge technology with robots to automate seed sorting and gene stocks.
Frame from the Hounsfield Facility Botany Live Broadcast, showing the glass house and the robot that carries individual plants to be scanned.
A tour of the Hounsfield X-ray Facility (@UoNHounsfield) demonstrated the high-tech nature of modern plant science too. The staging the Hounsfield video was clever, as the scientists there clearly set up marks they had to hit to be on camera at certain times demonstrating the three sizes of scanner at the facility. Their live-stream ended with Malcolm Bennett in the glass house talking about the importance of exploring root traits, a big part of what they track at Hounsfield with robots and 3D X-ray tomography.
An infected plant in background and flower in the foreground from Monica Lewandowski’s Botany Live Broadcast.
Another outdoor tour of a garden in California was given by Monica Lewandowski. She highlighted the diversity of plants grown in the state’s central valley. She also spoke about some of the challenges that plants face, and why we need plant scientists to study them. It showed the simplicity possible with Periscope broadcasts, as her session focused on just her with planned talking points, a walking path, and her voice-over.
The most popular Plant Day broadcast was from the Manchester Museum, featuring botany curators Rachel Webster (Manchester) and Donna Young (Liverpool) talking about Brendel’s Plant Models collections from Manchester and the Liverpool World Museum. They’re remarkable models of plants, made of paper mache amongst other materials, created in 1880-1920 by a father/son team in Germany. They were designed to teach plant anatomy and many are incredibly intricate, with some even being able to be taken apart to show specific parts of a flower.
Botany Live broadcasts came from all over the world, and the event can grow in the years to come. The format of live streaming is flexible, with elaborate or simple setups possible. Most broadcasts were under ten minutes, but some lasted almost an hour, and of course, they can be done nearly anytime and anywhere with a good data connection.
This first year of Botany Live was an experiment. With thousands of people reached (and likely more, as many of the videos are still available), it was a success and a boost to the Plant Day events already taking place, extending their reach online. Given the success the Manchester Museum had with their broadcast, more institutions being directly involved will help promote the live broadcasts and engage even more people in the fascinating world of plants.
Attending the State of the World’s Plants Symposium 2017 at the Royal Botanic Gardens, Kew, was a fantastic opportunity for me to get a detailed insight into many aspects of plant conservation, including the latest emerging research. Scientists from all over the world attended the symposium and shared results from several ecoregions, including tropical, boreal, and temperate biomes. It was also great to visit the Gardens, which were looking amazing in the British summertime.
Other sessions in the conference highlighted important issues including fires and invasive species. We heard that fire is not always bad for plants, especially in savannah systems, where plant diversity is maintained by the fire regime. I believe better scientific communication to the public is urgently needed on this issue.
Another great session concerned invasive species. I have worked across all the biomes in Madagascar, from humid forests to the dry spiny forest, and I have seen first-hand the effects invasive plants can have. A detailed assessment of invasive plant species in wetlands and in the western dry forests of Madagascar made me more aware of the potential impacts of these species. By attending this symposium, I learned about several programs and efforts by the Invasive Species Specialist Group and will spread information about invasive species management to colleagues once I return to Madagascar.
For me, the highlight of the session on medicinal plants was a talk by the President of Mauritius. It was inspirational to see that scientists can even become a head of state. Such leadership offers great promise for addressing environmental issues at national scale. I am certain that having an ecologist as President in Madagascar would allow much greater progress on conservation issues in my home country, which has many highly threatened endemic species. Scientists can bring their understanding and ability to analyze complex systems to bear on policy. Good leaders can take a long-term holistic view and accord the appropriate priority to the environment in national plans for development.
This symposium allowed me to present some results of my research activities in Madagascar and get feedback from an international group of scientists. A deep discussion with people working at RBG Kew about how to scale information on tree dispersal processes from the plot to landscape scales was very valuable. As they know the Madagascan context, they were very interested in my results and a possible collaboration is on its way.
In October 2015, researchers from around the world came together in Iguassu Falls, Brazil, for the Stress Resilience Symposium, organized by the Global Plant Council and the Society for Experimental Biology (SEB), to discuss the current research efforts in developing plants resistant to the changing climate. (See our blog by GPC’s Lisa Martin for more on this meeting!)
Building on the success of the meeting, the Global Plant Council team and attendees compiled a set of papers to provide a powerful call to action for stress resilience scientists around the world to come together to tackle some of the biggest challenges we will face in the future. These four papers were published in the Open Access journal Food and Energy Security alongside an editorial about the Global Plant Council.
In the editorial, the Global Plant Council team (Lisa Martin, Sarah Jose, and Ruth Bastow) introduce readers to the Global Plant Council mission, and describe the Stress Resilience initiative, the meeting, and introduce the papers that came from it.
In all of these papers, the authors suggest practical short- and long-term action steps and highlight ways in which the Global Plant Council could help to bring researchers together to coordinate these changes most effectively.
Targeted genome engineering has been described as a “game-changing technology” for fields as diverse as human genetics and plant biotechnology. Novel techniques such as CRISPR-Cas9, Science’s 2015 Breakthrough of the Year, are revolutionizing scientific research, allowing the targeted and precise editing of genomes in ways that were not previously possible.
Used alongside other tools and strategies, gene-editing technologies have the potential to help combat food and nutritional insecurity and assist in the transition to more sustainable food production systems. The application and use of these technologies is therefore a hot topic for a wide range of stakeholders including scientists, funders, regulators, policy makers and the public. Despite its potential, there are a number of challenges in the adoption and uptake of genome editing, which we propose to highlight during this SEB satellite meeting.
One of the challenges that scientists face in applying technologies such as CRISPR-Cas9 to their research is the technique itself. Although the theoretical framework for using these techniques is easy to follow, the reality is often not so simple. This meeting will therefore explain the principles of applying CRISPR-Cas9 from experts who have successfully used this system in a variety of plant species. We will explore the challenges they encountered as well as some of the solutions and systems they adopted to achieve stably transformed gene-edited plants.
The second challenge for these transformative technologies is how regulatory bodies will treat and asses them. In many countries gene editing technologies do not fit within current policies and guidelines regarding the genetic modification and breeding of plants, as it possible to generate phenotypic variation that is indistinguishable from that generated by traditional breeding methods. Dealing with the ambiguities that techniques such as CRISPR-Cas9 have generated will be critical for the uptake and future use of new breeding technologies. This workshop will therefore outline the current regulatory environment in Europe surrounding gene editing, as well as the approaches being taken in other countries, and will discuss the potential implications and impacts of the use of genome engineering for crop improvement.
Overall this meeting will be of great interest to plant and crop scientists who are invested in the future of gene editing both on a practical and regulatory level. We will provide a forum for debate around the broader policy issues whilst include opportunities for in-depth discussion regarding the techniques required to make this technology work in your own research.
Another fantastic year of discovery is over – read on for our 2016 plant science top picks!
A Zostera marina meadow in the Archipelago Sea, southwest Finland. Image credit: Christoffer Boström (Olsen et al., 2016. Nature).
The year began with the publication of the fascinating eelgrass (Zostera marina) genome by an international team of researchers. This marine monocot descended from land-dwelling ancestors, but went through a dramatic adaptation to life in the ocean, in what the lead author Professor Jeanine Olsen described as, “arguably the most extreme adaptation a terrestrial… species can undergo”.
One of the most interesting revelations was that eelgrass cannot make stomatal pores because it has completely lost the genes responsible for regulating their development. It also ditched genes involved in perceiving UV light, which does not penetrate well through its deep water habitat.
Plants are known to form new organs throughout their lifecycle, but it was not previously clear how they organized their cell development to form the right shapes. In February, researchers in Germany used an exciting new type of high-resolution fluorescence microscope to observe every individual cell in a developing lateral root, following the complex arrangement of their cell division over time.
Using this new four-dimensional cell lineage map of lateral root development in combination with computer modelling, the team revealed that, while the contribution of each cell is not pre-determined, the cells self-organize to regulate the overall development of the root in a predictable manner.
Watch the mesmerizing cell division in lateral root development in the video below, which accompanied the paper:
In March, a Spanish team of researchers revealed how the anti-wilting molecular machinery involved in preserving cell turgor assembles in response to drought. They found that a family of small proteins, the CARs, act in clusters to guide proteins to the cell membrane, in what author Dr. Pedro Luis Rodriguez described as “a kind of landing strip, acting as molecular antennas that call out to other proteins as and when necessary to orchestrate the required cellular response”.
In April, we received an amazing insight into the ‘decision-making ability’ of plants when a Swiss team discovered that plants can punish mutualist fungi that try to cheat them. In a clever experiment, the researchers provided a plant with two mutualistic partners; a ‘generous’ fungus that provides the plant with a lot of phosphates in return for carbohydrates, and a ‘meaner’ fungus that attempts to reduce the amount of phosphate it ‘pays’. They revealed that the plants can starve the meaner fungus, providing fewer carbohydrates until it pays its phosphate bill.
Author Professor Andres Wiemskenexplains: “The plant exploits the competitive situation of the two fungi in a targeted manner, triggering what is essentially a market-based process determined by cost and performance”.
The transition of ancient plants from water onto land was one of the most important events in our planet’s evolution, but required a massive change in plant biology. Suddenly plants risked drying out, so had to develop new ways to survive drought.
In May, an international team discovered a key gene in moss (Physcomitrella patens) that allows it to tolerate dehydration. This gene, ANR, was an ancient adaptation of an algal gene that allowed the early plants to respond to the drought-signaling hormone ABA. Its evolution is still a mystery, though, as author Dr. Sean Stevensonexplains: “What’s interesting is that aquatic algae can’t respond to ABA: the next challenge is to discover how this hormone signaling process arose.”
Sometimes revisiting old ideas can pay off, as a US team revealed in June. In 1930, Ernst Münch hypothesized that transport through the phloem sieve tubes in the plant vascular tissue is driven by pressure gradients, but no-one really knew how this would account for the massive pressure required to move nutrients through something as large as a tree.
Professor Michael Knoblauch and colleagues spent decades devising new methods to investigate pressures and flow within phloem without disrupting the system. He eventually developed a suite of techniques, including a picogauge with the help of his son, Jan, to measure tiny pressure differences in the plants. They found that plants can alter the shape of their phloem vessels to change the pressure within them, allowing them to transport sugars over varying distances, which provided strong support for Münch flow.
BLOG: We featured similar work (including an amazing video of the wound response in sieve tubes) by Knoblauch’s collaborator, Dr. Winfried Peters, on the blog – read it here!
Preserved remains of rope, seeds, reeds and pellets (left), and a desiccated barley grain (right) found at Yoram Cave in the Judean Desert. Credit: Uri Davidovich and Ehud Weiss.
In July, an international and highly multidisciplinary team published the genome of 6,000-year-old barley grains excavated from a cave in Israel, the oldest plant genome reconstructed to date. The grains were visually and genetically very similar to modern barley, showing that this crop was domesticated very early on in our agricultural history. With more analysis ongoing, author Dr. Verena Schünemannpredicts that “DNA-analysis of archaeological remains of prehistoric plants will provide us with novel insights into the origin, domestication and spread of crop plants”.
BLOG: We interviewed Dr. Nils Stein about this fascinating work on the blog – click here to read more!
Another exciting cereal paper was published in August, when an Australian team revealed that C4 photosynthesis occurs in wheat seeds. Like many important crops, wheat leaves perform C3 photosynthesis, which is a less efficient process, so many researchers are attempting to engineer the complex C4 photosynthesis pathway into C3 crops.
This discovery was completely unexpected, as throughout its evolution wheat has been a C3 plant. Author Professor Robert Henrysuggested: “One theory is that as [atmospheric] carbon dioxide began to decline, [wheat’s] seeds evolved a C4 pathway to capture more sunlight to convert to energy.”
Professor Stefan Jansson cooks up “Tagliatelle with CRISPRy fried vegetables”. Image credit: Stefan Jansson.
September marked an historic event. Professor Stefan Jansson cooked up the world’s first CRISPR meal, tagliatelle with CRISPRy fried vegetables (genome-edited cabbage). Jansson has paved the way for CRISPR in Europe; while the EU is yet to make a decision about how CRISPR-edited plants will be regulated, Jansson successfully convinced the Swedish Board of Agriculture to rule that plants edited in a manner that could have been achieved by traditional breeding (i.e. the deletion or minor mutation of a gene, but not the insertion of a gene from another species) cannot be treated as a GMO.
Phytochromes help plants detect day length by sensing differences in red and far-red light, but a UK-Germany research collaboration revealed that these receptors switch roles at night to become thermometers, helping plants to respond to seasonal changes in temperature.
Dr Philip Wiggeexplains: “Just as mercury rises in a thermometer, the rate at which phytochromes revert to their inactive state during the night is a direct measure of temperature. The lower the temperature, the slower phytochromes revert to inactivity, so the molecules spend more time in their active, growth-suppressing state. This is why plants are slower to grow in winter”.
A fossil ginkgo (Ginkgo biloba) leaf with its modern counterpart. Image credit: Gigascience.
In November, a Chinese team published the genome of Ginkgo biloba¸ the oldest extant tree species. Its large (10.6 Gb) genome has previously impeded our understanding of this living fossil, but researchers will now be able to investigate its ~42,000 genes to understand its interesting characteristics, such as resistance to stress and dioecious reproduction, and how it remained almost unchanged in the 270 million years it has existed.
Author Professor Yunpeng Zhaosaid, “Such a genome fills a major phylogenetic gap of land plants, and provides key genetic resources to address evolutionary questions [such as the] phylogenetic relationships of gymnosperm lineages, [and the] evolution of genome and genes in land plants”.
The year ended with another fascinating discovery from a Danish team, who used fluorescent tags and microscopy to confirm the existence of metabolons, clusters of metabolic enzymes that have never been detected in cells before. These metabolons can assemble rapidly in response to a stimulus, working as a metabolic production line to efficiently produce the required compounds. Scientists have been looking for metabolons for 40 years, and this discovery could be crucial for improving our ability to harness the production power of plants.
Plant scientists are generally very good at growing their plants, taking good care of them and making sure they’re well fed and watered. But what about their own development? Who’s growing them?
In a recent survey, Principal Investigators (PIs) were asked to rate areas of their work they perceived to be the most important. Research-related activities were valued the highest (Vitae, 2011), while conversely, “providing career development advice” and “continuing professional development” were rated as two of their lowest priorities, at around 5% (see figure). This, perhaps, is not surprising when you consider PIs need to prioritize a multitude of responsibilities on their ‘to do’ list.
Like the plant, overlooking the growth of the person could lead to plant scientists being held back from a flourishing career. So, taking responsibility for your own development is vital, especially since programs of professional and personal development are not always readily available to PhD students and researchers in many institutes and universities. Even if they are, the content and timing is not always relevant or convenient. I’ve been delivering bespoke career development workshops for bioscientists, including plant scientists, for over 10 years now and one of the main aims is to help people to help themselves. As well as providing practical information and advice on bioscience-related careers, job seeking strategies and career transition planning, I use interactive exercises and discussions to raise self-awareness. This involves recognizing the range of skills acquired through research, appreciating work values, linking interests with career choice and showing how personality plays a crucial role in effective communication and leadership. During the workshops, the participants complete a personal action plan identifying what they need to do to grow their own careers.
Most people need to update and improve their CVs (even me!), hone their interview technique and perfect their self-presentation skills. But personal and professional development requires a range of different actions depending on career goals and intentions. Some PhD students want to continue on to do at least one postdoc and then decide whether to carry on after that. With quite a good number of posts available, and with some industry recruiters saying they prefer researchers with postdoc experience, this can be an excellent first step – but be careful to ensure you’re moving forward and building on your experience. Look at the career stories of early career researchers who were awarded this year’s prestigious SEB president’s medal – they relate strategies they have used to fill gaps in their expertise and to position themselves favorably to secure a permanent research leadership position. For researchers who are aspiring academics, their plans may include actions such as submitting an abstract to give a talk at a forthcoming conference, doing some strategic networking or finding a mentor to help them to apply for a fellowship.
For those considering a non-academic career, their personal development will depend on which career sector they plan to move into. For example, arranging work shadowing or doing voluntary work can help shift your career towards your desired destination. I helped out at the career service during my job as assistant editor when I was based at Southampton University, giving me enough experience and a reference to break into this career. Internships can provide opportunities to spend time working in areas such as policy, outreach and publishing, and if you’re a budding science writer you can simply start up your own blog, or write on someone else’s – like this one! Everyone would benefit from setting up or improving their presence on social media, whether it’s Researchgate, LinkedIn or Twitter. These global networks help to raise your profile, provide information about companies and careers of interest, build relationships and even advertise jobs. Generic training in communication, networking, self-awareness and other personal effectiveness can help to improve everyone’s self-reliance and confidence.
A fertile future
So in answer to the question, “how do you grow a plant scientist?” I would say it depends on their field of interest and direction of growth. Never think of your PhD as the end of your learning – it’s another new beginning. Even PIs lack confidence in some important aspects of their work, such as securing research funding (see figure) and would likely benefit from training in this area, not to mention management and leadership. Growing plants is your business; without them you would make no progress, nor generate results on which to write your publications and build a career. Ignore your own personal growth and you might be in danger of going to seed!
This blog is a summary of the career workshop, organized and delivered by Sarah Blackford, at the recent FESPB/EPSO Congress 2016 in Prague.
Dr Sarah Blackford
Sarah Blackford started her career in plant science research at York University, moved into journal publishing with the Journal of Experimental Botany and then trained to be a professional higher education careers adviser. She is currently the Head of Education and Public Affairs at the Society for Experimental Biology (SEB) and writes a regular blog for bioscience PhD students and postdocs: www.biosciencecareers.org
Here at the GPC we love social media. It provides a fantastic platform upon which we can spread awareness about our organisation and the work we do. Since Lisa Martin’s appointment as Outreach and Communications Manager in February of this year, and the New Media Fellows two months later, we have expanded our online presence and are reaching more people than ever before. We still have a way to go, but here are a few things we’ve learnt over the past year that might provide you with a bit more social media know-how.
Tweet, tweet, and tweet some more
To increase your following as an individual try to produce maybe one or two good tweets everyday. If you’re tweeting on behalf of an organization and have more time or people power, 5–8 tweets a day should be your target.
The Global Plant Council twitter account now has over 1500 followers. Find us @GlobalPlantGPC
Our Twitter following has grown rapidly over the past year. We had 294 followers on Twitter in September 2014 and now have over 1500! Much of this has been down to there now being four of us maintaining the account rather than Ruth Bastow(@PlantScience) on her own.
The more you tweet, and the better you tweet, the more followers you will get. Things move fast in the Twittersphere, so just a few days of inactivity can mean you drop off the radar.
For more hints about using Twitter see this great article from Mary Williams (@PlantTeaching): Conference Tweeting for Plant Scientists Part 1 and Part 2.
If your followers won’t come to you, go to your followers
Decide on who you want to connect with, find out which social media platform they se most, and set yourself up!
As a global organization we want to connect with all our members and plant scientists around the world, so we need to use different means of communication to do this. In April 2015 we set up a Spanish language Twitter account with Juan Diego Santillana Ortiz (@yjdso), an Ecuadorian-born PhD student at Heinrich-Heine University in Dusseldorf, Germany, who translates our tweets into Spanish.
Of course Twitter is not universally popular, and our main following seems to come from the
The newest edition to the GPC social media family is our GPC Scoop.It account which you can find here
UK and US. To connect with those choosing to use different communication platforms, New Media Fellow Sarah Jose set up a GPC Scoop.It account in September 2015. Around this time we also set up a GPC Facebook page after many of our member organizations told us this was their primary means of connecting with their communities. Although relatively new, this page is slowly gaining momentum and we hope it will provide a great outlet for conversation in the future. Find out about which of our member organizations are on Facebook here.
If there’s a site you use to stay up to date with science content that we don’t have a presence on, do let us know and we will look into setting up an account!
Generate your own content
Ultimately, the best way to expand your reach online is to generate your own content.
The GPC blog was started in October 2014, and in its first 14 months of life received an average of 142 views per month. However, since Lisa, myself and Sarah started working with the GPC, we have been generating one blog post every week, with the result of our monthly views shooting up to almost 700 views per month since May.
This just shows that generating interesting and regular content really does work in terms of increasing reach and online presence. All these blog posts have also contributed towards a growing following on our various social media sites over the past six months.
If you want to write for us, please send us an email or get in touch on Twitter! We are always looking for contributions from the plant science community. Perhaps you’ve recently attended a scientific meeting, are doing a really cool piece of research, organized a great outreach activity or have seen something relevant in the news. Whatever it is, we want to know.
We’re also happy to write about the GPC for your blog or website, so if you would like us to contribute an article, please get in touch!
Cover as many platforms as possible
Try to have a global presence across as many platforms as you think you can maintain, although an inactive account on any social media site won’t do you any favors, so don’t take on too much!
I’ve already described our presence on Twitter, Facebook, Scoop.It and the blog, all of which help make our organization accessible, however people want to use social media.
In addition to this we of course have the GPC website, and Lisa sends out a monthly e-Bulletin providing a summary of all the information published on the website for that month. Anyone can sign up here to stay up to date with our activities, and it’s free!
In a bid to further reach out to members that perhaps don’t engage with social media (yet!), Lisa wrote this article explaining what the GPC does and sent it out to be published by our various member organizations.
New Media Fellow Sarah Jose promotes our new Plantae platform at IPMB 2015
Confession time, this isn’t really a helpful hint on how to use social media, but Plantae is so good it deserves a section all on its own!
We are hoping Plantae, set up by the GPC in collaboration with the ASPB, and with support from the SEB, will be the digital ecosystem for the plant science community. It will provide a platform for plant scientists to collaborate with one another, network, and access journals, advice and jobs. You can read more about Plantae on our blog, here.
It’s now in beta testing and you can sign up to give it a go at http://www.plantae.org. Let us know what you think!
Achieving food security in a changing and unpredictable climate urgently requires a better understanding of the mechanisms by which plants interact with and respond to their environments. This special issue will bring together a collection of papers highlighting the best current research in stress resilience contributing to global efforts to develop crops and cropping systems that are better able to deal with fluctuating and stressful environmental conditions.
We find Twitter a great way to share links, news, journal articles and conference updates, while also networking with the global plant science community. Join over 1000 other plant scientists and enthusiasts and follow us, if you’re not already!
If you’re not sure where to start with Twitter, Mary Williams from ASPB (@PlantTeaching) has written a great two-part blog (we feature in Part 1! And here’s Part 2) that will help you get started and understand the ‘twetiquette’ of tweeting, especially from conferences.
Although Facebook is by far the most popular social networking site across the globe, the way we use it has evolved dramatically since its inception in 2004. ‘Thefacebook’ as it was first known, was famously founded by Harvard University student Mark Zuckerberg as a way for his fellow students to view and comment on photographs of their dorm-mates. Initially restricted to Harvard, the website soon expanded to universities across the US, then the world, and now almost anyone can use it, even without an academic email address.
But Facebook has moved on from its early days and it’s now not all about ‘poking’ your friends (remember that?!). Now worth billions of dollars, Facebook has morphed into an all-encompassing platform for both recreation and business. While many people still use Facebook to keep in touch with friends and family, share photos and status updates, it’s also increasingly being used to share news, articles and opinions, to play games, form groups or communities, and as a tool for companies and organizations to interact with and advertise to customers or members.
At the Society for Experimental Biology conference in Prague in June, I heard several scientists extolling the benefits of social media, particularly – and perhaps unsurprisingly – in the Education and Outreach sessions. I was particularly interested to repeatedly hear the message that Facebook is a very useful tool for science communication and outreach – so we’ve decided to try it!
Why bother with Facebook as well as other social media channels?
Having only ever used Facebook for personal uses, Sarah and I asked some prolific social media users for their advice on starting and using a Facebook page, and in answer to the question, “Why should we bother with Facebook?”, the overwhelming message was clear: Facebook is used by more, different people.
Compared to Twitter, which has around 316 million users, Facebook reached its 1 billionth account in 2012, and while the people we spoke to find that most of their Twitter followers are from English-speaking countries, their Facebook visitors represent a much broader range of geographic locations and languages. Furthermore, unlike setting up and maintaining a website, it’s free to set up Facebook pages or groups, so some organizations only exist on social media. By setting up a Facebook page for the GPC, we should, in theory, be able to interact with more people than we would with just our Twitter accounts and blog, thus we will be able to share and promote plant science all over the world more effectively and to a greater diversity of people.
Here’s a list of some of our Member Organizations who also have a presence on Facebook. Let us know if there are any other pages we should ‘like’! We’re also interested to hear from you if you have any thoughts about using social media, or suggestions of content you would like to see on Facebook. How do you use Twitter and Facebook, and how does your use of these channels differ, if at all? Please comment below!